Category Archives: Content Strategy

Why podcast is a huge content marketing opportunity

It’s estimated that, by now, over 75% of American professionals and at least 50% of their British counterparts listen to podcasts every week.

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The 6 fundamentals of Content Strategy

The basic message – it’s all about content, and planning.
If you were writing a novel, you’d think through the plot and jot down all the key points before you actually put fingers to keyboard and started typing.

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Starting or rehashing your website? It’s all about Content Strategy

One thing you’ll really understand and appreciate after critiquing other websites (and your own, if you already have one) is that the ONLY critical element is the content – quantity, quality and style.

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