How we built Thought Leadership through Podcasting

International Consultancy

A “perfect storm” of new and better-funded competitors, Brexit and the restructure of a government department that had referred business led to the CEO of a successful international business consultancy finding himself suddenly with a massive reduction in business. Reluctant to give up, but unable to fund the advertising and lobbying clout of new competitors, he called in VINX to help. Realising that his knowledge and experience outshone most others in his field, VINX first helped him develop and maintain wide recognition as a Thought Leader in his field through effective and strategic use of social media, then build a whole new business and vision around a platform of podcasts, videos and articles that we launched under a new brand name. Now, with thousands of regular listeners and readers, the business is enjoying new and growing success.