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The 6 fundamentals of Content Strategy
The basic message – it’s all about content, and planning.
If you were writing a novel, you’d think through the plot and jot down all the key points before you actually put fingers to keyboard and started typing.
Starting or rehashing your website? It’s all about Content Strategy
One thing you’ll really understand and appreciate after critiquing other websites (and your own, if you already have one) is that the ONLY critical element is the content – quantity, quality and style.